New Delhi, India, July 25, 2024: POSE, started in December 2023, aims to become the go-to workwear brand for women in India. Founded by Yash Gupta and Nikhil Chandra, POSE offers meticulously crafted garments that keep in mind the fast-paced lifestyle of women in India, their varying body types, and the fabrics best suited for the climate of the country.
Yash Gupta, the founder, brings over four years of holistic experience in the textile industry. “After successfully navigating a saturated market, I wanted to create a solution-oriented brand,” says Yash. A glaring gap in the market was identified by thorough market research: there existed a lack of appropriately priced, well-fitted, premium quality workwear.
Nikhil Chandra, the co-founder, complements Yash’s expertise with his extensive experience in Brand Strategy. Nikhil says, “Fascinated by the fashion world, I was eager to create my own venture.” Their shared vision for POSE, combining Yash’s forte in Production and Supply Chain Management with Nikhil’s Branding & Marketing expertise, solidified the brand’s foundation.
POSE strives to understand the needs of its audience and constantly optimises its offerings accordingly. “We offer a diverse range of products in various colours and new designs every month. We’re here to help women shine more by making their work-life easier and dressing-up for work more interesting,” says Nikhil.
Building on this vision, POSE’s collection ‘PRESTIGE’ focuses on comfort and style, featuring premium cotton-linen fabric. “We’ve chosen high-quality cotton-linen for its weight and breathable nature,” says Yash, emphasising the importance of comfort in workwear. The collection has a variety of colours and designs, ensuring there’s something for everyone.
POSE believes in building trust with its customers. “Customer service is as high a priority for us as product and sales,” says Yash. We possess a team of highly skilled and experienced employees who carefully select designs, patterns, and fabrics. This dedication to quality extends beyond the product, ensuring a positive customer experience.
As the brand continues to grow, it remains committed to its core values of quality, design, value for money and customer satisfaction, promising a better future for both the brand and its customers.
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