New Delhi, [India], December 11, 2025: Australian entrepreneur Mark Sellar has entered the Indian sports and fitness ecosystem with Drive FITT, an innovative cricket–fitness hybrid brand co-founded with Indian captain Shubman Gill, Bollywood star and IPL team owner Preity G Zinta, fitness industry veteran Vikram Bhatia, and Australian sports strategist Deke Smith. The venture is set to recalibrate how India trains, recovers, and performs.
A Vision Born in Australia for India’s Evolving Fitness Culture
Sellar conceived Drive FITT after identifying a clear gap in India’s sports infrastructure: despite the country investing billions into cricket, public access to elite training and structured fitness programs remains limited. His vision was to bring together professional-grade cricket facilities, world-class fitness systems, modern recovery technologies, and community engagement under a single roof.
“India is the heartbeat of world cricket and one of the fastest-growing fitness markets globally. Drive FITT sits at the intersection of both, creating new opportunities for people to play, train and enjoy cricket and fitness like never before.”, Sellar shared.
Flagship 26,000 sq. ft Club Launching in Gurgaon
The brand’s 26,000 sq. ft flagship club, set to open later this year at M3M 65 Avenue, Gurgaon, represents Drive FITT’s commitment to scale, science, and accessibility. The centre will include smart cricket nets with ball-tracking; programming designed by elite athletes such as Shubman Gill, Glenn Maxwell, Chris Lynn and Ryan Harris; high-performance fitness and conditioning zones; fully equipped recovery and wellness studios; and a cohesive, community-driven training environment. This fusion of cricket and fitness represents a new category in India’s wellness market, designed for both aspiring athletes and general fitness enthusiasts.
A Strategic India–Australia Collaboration Strengthening Sports Infrastructure
Drive FITT stands out for its strong cross-continental leadership. With Shubman Gill bringing cricketing insight, Preity Zinta adding business, cultural and brand resonance, and Vikram Bhatia leading operational excellence, the venture unites some of the most respected names in sports, fitness and entertainment.
The brand has also drawn significant support from Australia’s cricketing fraternity.
Glenn Maxwell is an investor, while Chris Lynn and Ryan Harris are shareholders, further reinforcing Drive FITT’s international credibility.
Ambitious Expansion: 300 Franchises Across India
Drive FITT plans to roll out 300 franchises across India within five years, making high-quality cricket and performance training accessible to millions. The brand has also teased a major international expansion announcement expected later this year.
A New Movement for Performance, Community and Youth Development
Beyond facilities, Drive FITT positions itself as a movement aimed at transforming how India approaches fitness, youth development and cricket excellence. With a blend of global expertise and Indian passion, the brand is set to become a major force in the country’s rapidly evolving sports ecosystem.
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