Kolkata consultancy addresses why traditional firms ignore startups and SMEs seeking affordable certification services
West Bengal, [India], August 19, 2025: Rajesh Kumar spent three months trying to get his Chennai-based food processing startup FSSAI certified. The first consultancy quoted ₹50,000 and wanted six months to process paperwork. The second firm kept pushing his file down their priority list because larger clients paid better. By the time Kumar found MSR Assessment in Kolkata, he was ready to give up on his business plan entirely.
Kumar’s experience reflects a widespread problem across India’s small business landscape. While large corporations can afford premium consultancy services, startups and SMEs often get stuck in a compliance maze designed for bigger players with deeper pockets.
Traditional Consultancies Leave Small Businesses Behind
Most established compliance firms operate on a model that favors high-value corporate clients. Small businesses get quoted the same prices as large companies but receive slower service and less attention. Many consultancies require upfront payments without clear timelines, leaving entrepreneurs in limbo about their certification status.
“I kept calling to check on my ISO application, but nobody could tell me where it stood,” recalls Priya Sharma, who runs a textile manufacturing unit in Kolkata. “They treated my ₹25,000 payment like pocket change.”
The problem extends beyond pricing. Traditional firms often handle single certifications, forcing business owners to juggle multiple consultancies for different requirements. A startup might need one firm for GST registration, another for trade licenses, and a third for ISO certification – each with different processes and communication styles.
Moshin’s Transparent Alternative
MD Moshin started MSR Assessment in 2021 after witnessing these frustrations firsthand. His approach differs fundamentally from industry norms: fixed pricing with no hidden charges, dedicated relationship managers for each client, and real-time updates on application progress.
“Small business owners work differently than corporate procurement departments,” Moshin explains. “They need to know exactly what they’re paying for and when they’ll get results. Most consultancies can’t provide that clarity.”
MSR Assessment handles everything from ISO certifications to government licensing under one roof, eliminating the need for multiple vendor relationships. Clients receive WhatsApp updates on their applications and can track progress through online portals – services typically reserved for larger corporate accounts elsewhere.
Complete Support Replaces Fragmented Services
Rather than specializing in single certification types, MSR Assessment provides end-to-end compliance support. A client starting a food business can get FSSAI approval, trade licenses, and GST registration through the same team using consistent processes and communication channels.
The company’s pricing starts low enough for bootstrapped startups while offering the same service quality that corporate clients expect. Each client gets assigned a dedicated manager who handles their complete compliance journey rather than passing files around different departments.
Small Businesses Get Corporate-Level Attention
Kumar’s food processing startup received FSSAI certification within six weeks of engaging MSR Assessment. Sharma’s textile unit got both ISO certification and updated trade licenses handled simultaneously. Both paid transparent fees without surprise charges or timeline extensions.
“They treated my small company like we were their biggest client,” Sharma notes. “I could call directly and get immediate answers about my applications.”
The approach has attracted international clients as well. Foreign companies setting up Indian operations use MSR Assessment because they offer predictable timelines and costs – something larger consultancies struggle to provide for smaller engagements.
MSR Assessment now serves over 100 businesses quarterly, with most referrals coming from satisfied clients who appreciate having compliance handled efficiently and affordably.
About MSR Assessment Private Limited
Founded in 2021 by MD Moshin, MSR Assessment Private Limited provides ISO certification, government licensing, and business compliance services from its Kolkata headquarters. The company serves startups, SMEs, and international businesses across India through transparent pricing and dedicated client support.
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